Create the concept for an interactive game to amuse train commuters on their journeys to and from work. Using techniques to encourage multiple platform and dual screen use introduce sign language to the non-signing community.
Left (3) to be seen on the bakerloo line towards the London Zoo and right (3) towards the Birmingham NEC Good Food Show; using augmented reality the smart phone reveals a clue to the sign; signs differ in difficulty to give the game longevityCarriage dividers: introduce new players to the game through their observation of how fellow commuters interact with the images.
Seat posters: give players a personal experience as what they see in front of them is not necessarily what other players would be seeing.
Poster reveals: simplify the game when players are stumped for the answer by adding a clue through augmented reality.
Twitter feed: encourages interaction between players through daily sign updates and personalised tweets.
Ticket barrier covers: put the game’s concept in the mind of the commuter before and after their journey.
Pitch a creative concept to Sainsbury’s and Waitrose for a range of fish encouraging twitter users to eat within season; produce a realisation of the product.
Project overview: Through the rise of social media in the past five years, new terminology has evolved. Targeting twitter users, the outcome outlines an awareness campaign to promote eating a range of seasonal fish. To be sold in Sainsbury’s and Waitrose as the environmentally friendly alternative.
Seasonality chart: The infographic shows when each fish is in season to produce a range of trending fish, one for each month. Colours reflect the relevant season and appeal to the target audience, predominantly female, without alienating males.
Why seasonality: Of all the world’s natural resources, fish are being depleted the fastest; with three-quarters of commercially caught species over-exploited or exploited to their maximum. One of the ways to reduce the impact of fishing is to eat seasonal fish. Avoiding eating immature or baby fish and fish during their breeding or spawning times will help maintain stock levels. As well as being very beneficial to the environment, buying fish within seasonality helps the local economy and local fishermen. It also reduces production costs, which in turn means a lower price for the consumer.
The range consists of twelve different types of fish, all coming into season at different times of the year. Fish will only be sold within their seasonality to encourage the consumer to eat sustainably and try fish they may not have otherwise eaten.
Point of sale:
Hear it: With the campaign being dependent on the social media site twitter, it is brought to the ‘twittersphere’s’ attention through celebrity endorsements, re-tweets and mentions.
Buy it: The campaign is reinforced through printed media such as posters within Sainsbury’s and Waitrose. This will draw infrequent twitter users to the cause.
Try it: Through the individual twitter pages for each fish, users are encouraged to look up recipes on twitter whilst cooking, utilising multiplatform devices.
Tweet it: Each twitter page behaves as a platform to encourage consumers to share recipes and ideas about the product. Eventually becoming an ever changing cookbook acting as inspiration for meals, attracting new customers to the idea of eating seasonal fish.
Come for the things you need, come back for the things you discover BBC brief
Design the user interface for the BBC archive homepage; focusing on user interaction and functionality.
Each design is divided into two; the top section is built up of interchangable grids allowing personalisation of an individuals screen through realtime data. The bottom section is based on the needs of the archive page, showcasing the current information displayed on the site in a more interactive layout.
The Home screen displays the most popular, twitter feed and archive list; this allows users to access information directly and quickly. The grid system allows personalisation of the screen; the user can drop any of the transparent boxes into the main screen to only view articles of interest.
The Carousel directs the user to archives of interest using real time data; this section of the grid cannot be customised unlike the other sections. The timeline system focuses on informing the audience and showcasing the educational role of the BBC’s archive page. The design moves away from aesthetics and more towards user interaction, the wire frame explores usability and interface design.
A further timeline system focuses on events from the past that happened on the same day of searching. The circular dials (infographic) turn when data is input, therefore increasing user interactions. The four different pages of the archive system can be accessed through tabs running across the middle of the screen. Throughout the website actions are acknowledged when boxes and icons change from blue to yellow, and transparent boxes over the images allow text to be seen without detracting from the image behind.
Consistency is held throughout the site through the use of: a limited palette, a continuous timeline (located below the tab bar) and a continuous baseline. Each page was created using geometric shapes to tie the broad subject matters together. A search system for archives related to people uses photographs (faces) to help with usability. As the user hovers over an image it becomes enlarged below the timeline, followed by further information around the source alongside.
The trials and tribulations of a dyslexic Self Initiated brief
Create an animation to generate awareness towards the learning difficulties caused by Dyslexia; urging parents and teachers of undiagnosed Dyslexic children to ‘help the British Dyslexic Association help’ by realising the child’s disability.
Dyslexia affects the short-term memory, making it difficult for sufferers to retain the spelling of words, they rely on consistency and routine making the varying rules of written English difficult to understand. Dyslexic sufferers spell phonetically, using sounds to decipher how words are built up, however, there are different letter combinations that make the same sound. Combined, these symptoms make communications a challenge.
By exposing both parents and teachers to the signs of Dyslexia early diagnosis will become more achievable, preventing children being restricted by their disability.
Campaign: help the British Dyslexia Association
help strand: Parent
With an estimated 30-50% of the UK population suffering with an undiagnosed learning difficulty, it is apparent the existing system is failing. Parents appear to be ill-informed about Dyslexia, as 44% wait more than a year to seek help for their child when they show signs of Dyslexia.
The Dyslexia awareness campaign will be run across BBC outlets from 1 October 2012 until the end of The Dyslexia Awareness Week on Sunday 4 November – beginning with the re-launch of the BBC Three documentary Kara Tointon: Don’t Call Me Stupid (Monday 1 October, 9pm). Featuring the original full length film, followed by a series of five stings.Each shown progressively throughout the month aimed at parents of undiagnosed dyslexic children; referring viewers back to the website to see the animation in full.The soundtrack has the potential to program across BBC Radio 1, 1Xtra BBC, BBC Radio 2, BBC 6 Music, BBC Asian Network, BBC Nations and Regions.Information inspired by BBC press office.Using the BBC HIV awareness campaign 2007 shown on BBC Two – Factual and Arts TV.
help strand: Teacher
Currently just under a third of the children with reading problems in the UK are not getting the help they need in school. This needs to change. To achieve early diagnosis, parents and teachers need to be vigilant. Looking for signs of Dyslexia early.
The full video advertising ‘email@example.com’, targeting teachers, will be viewed at teacher training colleges nationwide in the UK.The full video advertising ‘firstname.lastname@example.org’ targeting parents will be viewed on the British Dyslexia Associations’ website. As well as on BBC Two between seven and nine pm over the first week of the campaign, followed by 5 stings viewed at prime viewing time, again between seven and nine pm on the BBC.
Create a spelling tool specifically for Dyslexic sufferers.
Created with Dyslexic suffers in mind, the app simplifies the spelling of English words only known by its user phonetically; by confirming the definition, the app also provides help when two or more words have the same phonetic sound. Both features of the app enable individuals to meet their linguistic potential, when poor spelling capability restricts their vocabulary.
Targeting a non-gender specific audience; aimed at British Dyslexic children aged between eleven and fifteen years. Designed for iPhone 4 users downloading apps between dinner and bedtime when homework is being completed. The app was created for those who work from dual-screens, fitting comfortably into the lifestyle of those who need short session apps that find solutions fast. Selling for £0.69 on iTunes.